Majid TV seeks to extend the appeal and benefits to its target audience that stretches far beyond a weekly print edition. The shows purpose is aligned with the culture and ethos of the local community, of UAE and of the gulf. It seeks to engage children in a fun and entertaining way, so they may enjoy their time watching home-grown productions, cartoons and characters that represent their environment and society, such as the publications popular characters Majid and Kaslan, whose activities, adventures and characteristics prove exciting and relatable for the young audience